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Thanumalaya Perumal K – Top Management Profile

Thanumalaya Perumal K

Co-Founder & Director – Strategy, BRIO Elevators & Claro Windows-Doors

Strategy Global Expansion
Thanumalaya Perumal K

Thanumalaya Perumal K

Co-Founder & Director – Strategy
1. Full Name & Designation

Thanumalaya Perumal K – Co-Founder & Director – Strategy, BRIO Elevators & Claro Windows-Doors

2. Executive Summary

Thanumalaya is a seasoned turnaround expert and growth architect with 20+ years in consumer durables, telecom, broadband, and smart home solutions. He’s built businesses from zero to market leader—setting national records for distributor appointments and subscriber growth—then scaled them into sustainable, profitable operations across rural, urban, and metro geographies worldwide.
At Claro and BRIO, he combines strategic vision with operational rigor to drive premium franchise expansion, brand positioning, and P&L excellence. Equally, he is a culture-first leader—deeply invested in HR systems, leadership development, and people performance. He believes the right team makes the brand, and has consistently built high-ownership, KPI-driven teams from scratch, introducing structured hiring, training, and performance frameworks to support exponential growth.

3. Current Role & Key Responsibilities
  • Global Expansion: Architecting Claro’s and BRIO’s roll-out strategies, from channel mapping to multi-country franchise footprints.
  • Franchise Ecosystem: End-to-end partner acquisition, onboarding and retention—leveraging systems proven at Tata, Airtel
  • GTM & Brand Narrative: Crafting market-facing campaigns and experiential roll-outs that reflect our luxury, earth-centric ethos.
  • Design Collaboration: Integrating with architects and developers to embed our minimalist, future-ready openings into marquee projects.
4. Career Journey / Professional Experience
  • Nibav Home Lifts – VP, Global Sales Scaled monthly sales from <10 to 300+ units; revenue from ₹7 Cr to ₹360+ Cr in 3.5 years. Spearheaded international expansion across USA, Canada, Mexico, Australia, Malaysia, Kenya, and Nigeria.
  • Hathway Cable & Datacom Built 300+ FSE network; drove subscriber growth to 4,500/month in <12 months; launched ROTN-Vellore with 5,000+ subscribers in 6 months.
  • Tata Teleservices Set national record by appointing 350+ rural distributors in 60 days. Doubled revenue as Zonal Manager, Chennai & Pondy; won 3× “Best Zonal Manager” and 2× President’s Award.
  • Bharti Airtel Delivered 8× revenue growth in Central Tamil Nadu region.
  • Early Roles & Global Projects Held key roles at BPL Mobile, Blow Plast, and Cholamandalam Finance. Drove ₹25 Cr revenue in Canada within 18 months; led global scale-ups across Australia (200% YoY), Malaysia, UAE, and Africa.
5. Industry Expertise & Specializations
  • Business Turnaround & Scale-Up Strategy
  • GTM & Distribution Network Build (250+ distributors in 60 days)
  • P&L Ownership & Hyper-Growth Execution
  • Multi-Market Expansion (India, AU, MY, UAE, NA, Africa)
  • Franchise Partner Development & Onboarding Systems
  • Smart Home & Fenestration Leadership
  • Visionary Branding & Experiential Customer Journeys
6. Entrepreneurial Impact / Contributions
  • Defined both brands’ premium value propositions and unified go-to-market playbooks.
  • Piloted rapid market experiments—validating product–market fit and optimizing pricing through data-driven sprints.
  • Built franchisee systems from proven business models
  • Scaled revenue pipelines from zero to multimillion-dollar operations across five continents.
7. Educational Background
  • MBA (Marketing) – University of Madras (First Class), 1997
  • B.Sc. Mathematics – Madras Christian College, 1994
  • Early distinctions in collegiate debating & leadership communications
8. Awards & Recognitions
  • National Distributor Record: 350+ rural distributors appointed in 60 days (Tata TN)
  • Best Zonal Manager at Tata (2012–13), awarded by Sr. VP, Docomo Japan
  • President’s Award – two consecutive quarters (Tata South Hub)
  • Global Sales Growth Medal (Nibav, for ₹7 Cr→₹360 Cr turnaround)
  • Best Gallup Score (Airtel TN, 2010–11)
9. Leadership Philosophy / Quote
"Growth doesn’t start with strategy—it starts with vision, data-driven courage, and the willingness to reimagine what’s possible."
10. Public Presence / Media Mentions
  • Keynote speaker at franchise, telecom and luxury-brand leadership summits
  • Active LinkedIn thought-leader on scale-up strategy, omni-channel distribution and smart-home trends
  • Featured in industry podcasts on global market expansion
11. Personal Values & Driving Beliefs
  • Clarity & Speed: Navigate complexity with crisp vision and swift execution.
  • Data-First Decisions: Every pivot is backed by rigorous analytics.
  • People & Systems: Coach 100+ leaders nationally and internationally, building cultures that scale.
  • Earth & Customer Centricity: Pursue sustainable practices while delivering white-glove experiences.
12. Vision for the Future
  • BRIO Elevators – World’s most trusted, design-forward luxury elevator brand
  • Claro Windows & Doors – Minimalist, future-ready openings connecting people with light, life, and luxury